Bright lights in big cities have fascinated architects from the start. Erich Mendelsohn, for example, published several photographs of New York’s Broadway in ‘Amerika, Bilderbuch eines Architekten’ in 1928. Cornelis van Eesteren used the same photograph in slide shows in the 1920s to convince his audiences that the functionals city was not necessarily boring. So, even if architects are control freaks and very aware what could define the content of what would be shown, it was exactly the wild, uncontrollable nature of the phenomenon that appealed to them. It could bring their buildings and cites alive. For that reason, today, architects, artists and media designers seem more excited than ever to rethink the opportunities media facades offer.