The desire to do sport is irrational. We have the need because we move less and less in our everyday life at work, the evolution of our body has not yet adapted to life in ‘raging standstill’ (Paul Virilio). So sport has no direct target, no function. The desire for it must be constantly produced. Media play an essential role in the production of this desire. They produce the desire to engage in sports, show where you could do it and play an essential role in the global spread of innovations, trends and fashion. An important trend is individualization. The increase in individual mobility means that we are no longer dependent only on large infrastructures for sports activities. The result is a new, dynamic, unstable and diffuse use of the landscape that is difficult to interpret with traditional architectural, urban and landscape means. The longing for nature and landscape may not be as crucial as it has been assumed for a long time. It is clear, however, that Patrick Geddes’ ‘Valley Editing’ has changed again in the 1950s after being revised by Peter Smithson. Torsten Hägerstrand’s ‘Time Geography’ and his ideas on the dissemination of innovation can be helpful in understanding how sport and leisure are changing the spatial organisation of cities and landscapes. ‘Survival of the Fittest’ is all about how to interpret and construe sport as a cultural phenomenon. Therefore, in winter semester, we will first read a series of literary and philosophical texts and analyze works by contemporary artists who deal with sport before we engage in architectural, urbanistic, landscaped and artistic expressions in Tyrol. Art, fashion and design are also included.